Despite the big bucks and glamour quotient that Indian Premier League (IPL) has attracted, its business viability is raising doubts among stakeholders. While the general consensus is that the Board of Control for Cricket in India (BCCI)-promoted IPL Twenty20 tournament has been a huge marketing success, whether the property will actually deliver returns to investors, stakeholders and advertisers remains under cloud.
Consider the facts: while media buyers expect TRPs to be significantly lower... more » | |
